How can the packaging industry create a new situation? "Packaging" new trends

In the packaging industry, "three products" refers to the variety, quality, and brand of packaging products.

2025-07-11 09:19

"Three products" strategy to guide industrial upgrading

In the packaging industry, "three products" refers to the variety, quality and brand of packaging products. In 2018, the variety of packaging products will increase significantly, the quality of packaging products will be significantly improved, and the brand of packaging products should be strengthened.

In terms of packaging product variety, efforts should focus on the supply-side structural reform of the packaging industry. Based on optimizing the traditional product structure and expanding the advantages of leading products, actively adapt to intelligent manufacturing models and diversified consumer demands, and enhance the ability to provide supporting services for consumption upgrading. Through innovative design methods, production processes, and technical means, vigorously develop new packaging materials, new products, and new equipment to promote the increase in product variety and the improvement of supply service capabilities. At the same time, focus on developing green, reusable, and high-performance packaging materials, accelerate the development of networked, intelligent, and flexible complete packaging equipment, vigorously develop functional, personalized, and customized mid-to-high-end products, and stimulate demand and consumption by enriching product variety and optimizing product structure.

In terms of packaging product quality, it is necessary to guide enterprises to comprehensively improve the quality of packaging products from all aspects of design, material selection, production, testing, and management. On the one hand, actively adopt low-cost and green production technologies, develop lightweight, high-strength, and functional paper packaging products, expand the application scope of paper packaging, encourage the use of environmentally friendly raw materials and additives to develop customizable environmentally friendly plastic packaging products, and enhance the protection, quality preservation, and intelligent properties of plastic packaging products. On the other hand, advocate the production of metal packaging products using thin-walled metal and coated iron, coated aluminum, and other new materials to improve utilization and corrosion resistance.

Packaging product brands should focus on the research and development of green packaging materials, intelligent packaging equipment, and high-end packaging products, and create a number of packaging materials, packaging equipment, and packaging product brands with high domestic market share and strong international market competitiveness.

Technological innovation to enhance competitiveness

Solving the problem of improving the quality and efficiency of economic development is an important aspect of improving the competitiveness of the packaging industry. Fundamentally, it is to take innovation as the core, comprehensively enhance independent innovation, integrated innovation, and the ability to introduce, digest, absorb, and re-innovate in the packaging industry, and strive to break through common key technology bottlenecks.

Build an innovation system. Focus on implementing the packaging industry innovation capacity enhancement plan, guide enterprises to establish R&D funding mechanisms, and effectively improve enterprises' original innovation and integrated innovation capabilities; optimize the allocation of scientific and technological resources, actively cultivate national-level technology innovation centers in the packaging industry, and focus on building a number of technology innovation alliances, collaborative innovation centers, scientific and technological achievement incubation bases, achievement promotion and application, public technology services, and technology and intellectual property transaction platforms. At the same time, by establishing upstream and downstream scientific and technological cooperation bodies in the industrial chain, industry collaborative innovation centers, and industry-university-research cooperation demonstration bases, form a mechanism for the joint construction and sharing of innovative talents.

Breakthrough in key technologies. Focusing on key technologies in the fields of green packaging, safe packaging, and smart packaging, formulate systematic technical solutions to promote the incubation, application, and promotion of major scientific and technological achievements. Accelerate the establishment of a packaging cloud design database, focus on implementing reduction and ecological design, strengthen the research and development and application of comprehensive recycling technology for packaging waste, and comprehensively improve the application and innovation level of green packaging; focus on breaking through technical bottlenecks such as the identification and migration of harmful substances in food and drug packaging and detection, significantly improving the safety assurance capabilities of food, drug, and military packaging; focus on the combination of packaging design and information technology to promote intelligent production processes.

Strengthen demonstration applications. Implement high-end packaging product projects, organize and implement a number of major projects for packaging product design innovation, process optimization, and industrialization, actively develop materials such as lightweight high-strength paper, bio-based high-barrier plastics, corrosion-resistant ultra-thin metals, and lightweight energy-saving glass, and focus on developing personalized, customized, refined, and intelligent high-end packaging products. Implement packaging industry informatization projects, launch major projects such as packaging big data and industrial cloud, promote key packaging informatization technologies such as smart labels and smart terminals, carry out integrated innovation and engineering application demonstrations of the deep integration of new-generation packaging informatization and industrialization; implement intelligent packaging equipment projects, focus on developing major intelligent manufacturing complete sets of equipment such as automatic packaging production lines for food and drugs, integrated packaging printing manufacturing equipment, and modern logistics automatic packaging systems, and strive to promote the application demonstration of packaging intelligent factories/digital workshops.

Green production to build a circular system

For the packaging industry, practicing the green concept means implementing the overall requirements of "resolutely oppose excessive packaging" in the "13th Five-Year Plan" and the specific requirements of "traditional production to green production" in the guidance for the transformation and development of the packaging industry.

Develop green packaging materials, accelerate the independent research and development process of green and high-performance packaging materials, develop a batch of key materials to fill domestic gaps, and break through the bottlenecks in the application and industrialization of green and high-performance packaging materials; study and formulate relevant standards for green packaging materials, establish an environmental protection evaluation system for the selection of packaging materials, promote the transformation of scientific and technological achievements of green packaging materials, and gradually promote non-toxic and harmless packaging products throughout their life cycle, reducing the use of composite materials that are difficult to sort and recycle.

At the same time, with degradable and recyclable materials as the base, develop a series of food and drug environmental protection packaging materials with good compatibility with contents to improve the safety of food and drug packaging. Break through low-carbon preparation technology for industrial packaging materials, promote new packaging materials with excellent comprehensive protective performance and renewable reuse, and enhance the reliability of industrial packaging. In addition, promote the deep integration of military and civilian packaging materials industries and promote the green advancement of packaging materials in special fields.

In addition, the packaging industry should promote simplification, reduction, reuse, and refinement technologies in packaging design, actively apply green packaging materials that are high quality, consume low resources and energy, have minimal impact on human health and the environment, and are easy to recycle; increase research and development efforts for key green packaging materials, technologies, equipment, processes, and products; vigorously promote the application of environmentally friendly composite technologies such as solvent-free and water-based adhesives, advocate the use of advanced printing processes such as flexographic printing with low (or no) VOC emissions; focus on developing and promoting technologies for recycling packaging waste such as modified waste plastic recycling, waste (broken) glass recycling, separation of composite materials like paper-aluminum-plastic, and automatic identification, sorting, and deinking of waste paper (metal, plastic, etc.), promoting the greening of enterprise production methods. Accordingly, strengthen the construction of green manufacturing enterprises and park demonstration projects in packaging, build a number of green transformation demonstration bases, and form a group of leading, influential, and competitively advantageous backbone enterprises, large enterprise groups, and industrial clusters.

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